The Company

The di Luca family has a special bond with the art of the cameo, which spans entire generations. A story of passion and respect for traditions which began in 1957, when Michele di Luca, thanks to the ability of the most talented master engravers, realised his most beautiful dream: bringing the uniqueness of the cameo on seashell in the international scene conquering the foreign market in a very brief time span.

Since then there have been, and continue to be, a string of successes, prizes, awards, even from the Naples Chamber of Commerce, as well as a gold medal awarded to Michele di Luca for contributing to the economic development of the region.

His children Gino, Anna, Pina and Marinella also fell in love with this art form and in 1980, the cameo also became their lives’ pursuit when they made the decision to enter the company and offer their different skills and enthusiasm. Furthermore, in 2012 Gino distinguished himself by launching a brand that has made the cameo into a modern, nay, timeless piece of jewellery: CAMEO ITALIANO is the emblem of an Italian artisanal craft that knows no bounds.

Our Mission

To reimagine the cameo through the innovation of essential production techniques, thereby offering a luxury object that is accessible yet characterised by the strict choice of materials and the creation which, even now after 50 years in business, rigorously relies on ancient artisanal techniques.

The design is in the defining style of the Torre del Greco maison that has made the seashell cameo the most appreciated crown jewel of Italian craftsmanship in the world.

“After much success from the Italian market, CAMEO ITALIANO aims to expand the number of sales points in Europe, Asia and the US”. Gino di Luca President of Cameo Italiano


Because every piece of jewellery is unique and different, CAMEO ITALIANO constantly invests in research and experimentation, entrusting the charm of imperfections to the skill of the master engravers of Torre del Greco. Every piece is unique, even for the latest collection with cameos and enamels applied entirely by hand, launched at Vicenzaoro Winter 2015.